With more than a decade of experience, Melvin is a well-rounded professional with deep experience in advertising and entertainment. Melvin has a proven track record of developing impactful campaigns and projects. Melvin has worked on multiple Emmy-award winning projects and campaigns with global reach and impact.
Multimedia Producer, Strategist, and Creative
WORK
Archetypes with Meghan, duchess of sussex
Spotify: August ‘22
Spotify tasked us with developing a full organic and social campaign to support the launch of Meghan, Duchess of Sussex’s new podcast, Archetypes. Tying into her desire to keep the podcast raw and unscripted, we organized a photoshoot and developed assets with minimal design for OOH, TV, social, and platform placements.
Hearthstone - Crab Rave
Blizzard Entertainment: April ‘22
Hearthstone came to us with an interesting challenge: to promote their newest expansion, they were changing the style of their trailer cinematics and exploring EDM for the first time. What better way to celebrate a new style of music than to commission multiple producers to create remixes of Hearthstone music, and animate the entire thing into an all-day Twitch livestream concert? Taking cues from popular music Festivals like Coachella, we created promotional assets to drive interest as well as custom Twitch emotes that were used over 1 million times during the 8-hour livestream.
Dear Evan Hansen
Universal Pictures: May - September ‘21
After years of performances on Broadway, Universal brought Dear Evan Hansen to the big screen and asked for our help to build a comprehensive social campaign to support the launch. We created custom AR filters, GIPHY stickers, photo and video assets, and hosted TikTok lives with the cast of the film to drive viewers to the account. After garnering about 800 million views across platforms in the span of 4 months, I think it’s safe to say we delivered the awareness they were looking for.
netflix geeked
Netflix: 2018 - 2020
Netflix tapped us to help grow their new social brand, Netflix Geeked (fka NXonNetflix) across social media platforms by tapping into the relationship fans have with their preferred media. We executed this via live activations at fan conventions, exclusive interviews with talent from their top shows, and engaging content that sparked conversation and community.
Ian Somerhalder - Fan Service
New York Comic Con - Living Step & Repeat
Fast & Furious: Spy Racers
Google / Netflix: December ‘19
Google asked us to step in as the creative partners for Netflix to support the launch of their new show Fast & Furious: Spy Racers. To drive the hype, we partnered with Adam LZ, a huge car influencer on YouTube, to use this opportunity to rent out a race track and take one lucky fan out drifting.
Arm & Hammer Baking Soda
Arm & Hammer - September ‘20
Arm & Hammer asked us to help find a way to show that their baking soda can be a part of all sorts of science experiments, and to encourage younger audiences to explore careers in STEM. We partnered with popular science YouTuber and host of Netflix’s Blown Away, Nick Uhas, to build a giant snow ramp out of baking soda in the middle of summer.
Acceleration (2019)
Featuring a star-studded cast including Danny Trejo, Dolph Lundgren, and Sean Patrick Flannery, I worked on the production team to manage all aspects of pre-production and physical production. And I had a featured cameo, not to brag. Acceleration is streaming globally on Amazon Prime.